The first Bitcoin-sponsored race car to debut at the Indy 500
Bitcoin will make its scheduled debut at America’s most famous auto race, the Indianapolis 500 on Sunday.
IndyCar Series Team Ed Carpenter Racing (ECR) No.21 Bitcoin Chevrolet will line up at the start line with 32 other cars at the iconic Indianapolis Motor Speedway, also known as the Brickyard, so named for the cobblestones that lined the course at his beginnings. years. The black and orange car bearing the Bitcoin logos is the first racing car sponsored by members of the Bitcoin community.
“Bringing my personal interest and immersion in Bitcoin to our industry is historic,” Team owner Carpenter said earlier this month in A press release announcing the arrangement. “… I see this as an opportunity to transform the way we operate in our own motorsport industry.
ECR’s Bitcoin sponsorship is among the latest examples of cryptocurrency mixing with professional sports. In March, Major League Baseball’s Oakland A’s announced that they would accept bitcoin as payment for seasonal suites. Last month, NBA President Sacramento Kings and CEO Vivek Ranadivé said at a Clubhouse rally that he would give his players and staff a bitcoin payment option.
Dutch Driver and 2020 NTT IndyCar Series Rookie of the Year Rinus VeeKay will drive the black and orange car bearing the Bitcoin logos, which will also adorn his firefighter suit and the uniforms worn by the team’s pit crew.
Carpenter tell AutoWeek in a May 13 story that he owns Bitcoin and saw it as an innovative way to compete with other racing – and sports – teams for coveted sponsorship money.
“We’re a sponsorship-driven industry and it’s getting harder and harder to compete in space with other racing teams, with other marketers, with other sports properties,” he said. he told AutoWeek. “I am involved in this area and I see many opportunities to change the way we do business.”
ECR has partnered with the Strike payments app to enable payments and donations this month. A unique QR code allowed anyone in the world to donate – what ECR described in its press release as “the world’s first peer-to-car contribution model”.
The racing team is also the first of Indy’s races to offer its employees the option of accepting bitcoin as a payment option.
Carpenter said he chose 21 to refer to the 21 million bitcoins that Satoshi Nakamoto created when he launched his digital currency.
VeeKay will start from the front row of Sunday’s race after averaging over 231 mph in qualifying races last week.
“With the power of the Bitcoin community supporting ECR … our team is more than ready to attack the Indy 500 and capture our first Borg Warner Trophy (which goes to the winner of the Indy),” Carpenter said in a statement. May press release. “We want to kiss the bricks, drink the milk, then watch Bitcoin race past $ 100,000!”